Episode 8 - Ghis Gallo Podcast
Manager of The Crystal Caves in Atherton, Ghis takes us on a captivating journey from humble beginnings to a must-visit retail and tourism destination experience in Far North Queensland.
Ghis Gallo
Ghis Gallo, manager of The Crystal Caves in Atherton, shares the remarkable story of how a passion for crystals evolved into a unique retail and tourism experience. Ghis shares insights on the challenges and rewards of running a family business, embracing your uniqueness in business, and the importance of building genuine connections with customers. Listen for tips on adapting to industry changes and leveraging support in the tourism industry.
Covered in this episode:
- The origin story: How Rene’s passion for crystals led to the founding of Crystal Caves in 1983.
- The evolution from a small shop to a large-scale retail and experiential destination.
- The creation of the unique “cave” experience and its impact on the business and local tourism.
- Challenges of marketing a niche experience in a location off the beaten tourist path.
- Strategies for continually updating and improving the customer experience.
- The joy of seeing generational visits and creating lasting memories for customers.
- The benefits and freedoms of running a family-owned business.
- Tips for small businesses on creating magical experiences and memorable customer interactions.
- Approaches to staff management and fostering individual strengths within the team.
- The value of engaging with industry support and resources, particularly in the tourism sector.
The Crystal Caves
Links from this episode
Small Business Big Stories is produced by Queensland Small Business Commissioner and The Podcast Boss.