Launched to revitalise the Mackay City Centre, ‘City Heart Fridays’ is a monthly, cost-effective, community-driven placemaking event driving foot traffic, collaboration, and engagement with local businesses.
Highlights
- Sales: Increased foot traffic and revenue for participating businesses.
- Cohesion: Collaborative, small-scale events curated by local businesses.
- Connectedness: Ongoing community engagement through placemaking and activation.
- Low risk: Minimal cost structure, allowing businesses to test ideas with low investment.
The Mackay Regional Council initiative, ‘City Heart Fridays’, has successfully re-established the city centre as a vibrant hub, fostering long-term community and business connections.